Radiance, Rhythm, and Radical Joy: Behind the Scenes at the Black Joy Parade
Talk about a joyful day! We had the absolute best time hanging out behind the main stage at Oakland’s phenomenal Black Joy Parade, a celebration of culture, creativity, and unapologetic self-expression. The energy? Off the charts. Think soulful music, jaw-dropping dancers, next-level fashion, and community pride flowing from every corner.
Our team had the honor of setting up a behind-the-scenes portrait experience for performers and special guests. We collaborated with the wildly creative Jillian Knox to design a colorful, high-impact backdrop that radiated as much style and spirit as the people in front of it.
From fierce dance crews to local legends, every face that stepped into our frame brought their full magic, including the one and only LaRussell, whose presence brought the crowd to another level.
We’re still buzzing from the love and light that filled this day. Here’s to Black joy, Oakland magic, and the kind of moments that remind us why we do what we do.
✨ Want to see what joy looks like?
Scroll on for a few of our favorite portraits from this unforgettable celebration!
Brotherhood. Strength. Joy. The Omega Gents brought the energy and pride to the Black Joy Parade stage this year.
Bay Area legend LaRussell brought the heat and the heart to the Black Joy Parade.
Joy is contagious. These radiant smiles lit up the portrait lounge at this year’s Black Joy Parade.
Style, presence, and a whole lot of Black excellence. This portrait says it all.
This is what Black joy looks like. Radiant, rooted, and unforgettable!
Adornment, pride, and presence. This is what honoring Black joy looks like.